Our partners

More and more customers buy life insurance via the Internet and over the phone. Our market leading systems and services support some of the most recognisable and exciting brands in selling life insurance to their clients.


Confused.com, a marketing leading aggregator, part of the Admiral group have been a key partner of Direct Life since 2009 selling a range of market leading protection products to their customers which includes term and critical illness plus a competitive Over 50's panel.

We have built a fully branded journey that, uniquely in the aggregator market, allows the customer to select a product from market leading insurers yet complete the entire journey within the Confused.com brand. Remaining within the Confused.com brand we believe gives consumers better confidence to continue with purchases and leads to better conversions.

Direct Life and Confused.com pioneered the first opportunity to purchase a life product from a comparative service, taking into account a customer's unique disclosures, using our 'Buy Now' technology.



MORE TH>N, part of the RSA Group, was launched in June 2001 and have been partnering with Direct Life since 2002

MORE TH>N aim to provide their customers with good value life insurance and critical illness policies from a range of leading insurers.

Working together we have added a number of online features over the years including WOP and upsell critical illness options.

Historically Direct Life have built and hosted an income protection solution for their online customers.



Trinity are a specialist insurer for the Armed Forces who aim to build long term relationships with the military community by providing outstanding products that are based on price, service, understanding and integrity.

They teamed up with Direct Life in 2013, designing and building a bespoke website that catered for the Life and critical illness needs of the Armed Forces and their families all around the world.

Direct Life provide Trinity with the ability to measure and track quotes and applications whilst also processing the cases on their behalf with the selected insurers.  


Money For Them

At Money For Them Life Insurance we have made buying Life Insurance different to the rest.  

Leaning on Direct Life’s 30 years’ experience within the industry, we have stripped out the jargon and removed complexity to simply ask customers the fewest number of questions so we can tailor the right cover for their needs, all on their mobile phone. 

We have teamed up with Legal & General to bring low cost flexible Life Insurance.


Our services explained

Through our unique and innovative technology and services we have helped many businesses to reach their potential for distributing non-investment pure protection products. Some of our partners had not offered such products to their customers before, others were simply looking for ways to improve their performance. We have been very successful in both areas. Our services and our technology can be delivered in our name, co-branded or offered on a fully branded basis to our partners.

Direct Life

Direct to Customer business models

We want to make understanding and buying competitive life insurance as simple as possible for all your customers.  All our systems and services are available on a fully branded, co-branded or Direct Life own branded basis.  Our quotation engines and websites are designed, built and maintained by our own in-house team.

We are flexible with our approach to new builds and can create bespoke fully branded solutions or supply you with a link to our standard quote & buy engine and website.

If you’re going for a bespoke solution, you can choose;

• The Insurer(s) you’d like to quote on your website – it could be a single insurer, whole of market or a panel of insurers.

• Whether you want your customers to interact directly through your website (hosted by us) or if you want your staff or yourself to get quotes from our quote engines.

• The pricing you would like your customers to receive, or we can manage your pricing for you to agreed KPI’s.

• If you would like a fully branded website, co-branded or to have a website in one of our own brands.

• Whether you’d like us to manage the administration of your applications, or would like to manage this yourselves.

• Which apply options you’d like to use from the choices below:-

Full online application
We have developed our own medical and lifestyle question set in conjunction with the insurers. Each question set is unique to the insurer, and in some cases are dynamic. This allows us to manage the customer through the journey, to application and on risk as quickly as possible.

Short online application
Complete our short application form and we’ll call you or your customer back when it’s convenient to them. Call times can be scheduled online using our online booking system or through our Sales team. The full underwriting call will take approximately 30 minutes, and a call is required for each applicant.

Over the telephone
Your customers can call our dedicated Sales team to get their quote and apply. Our experienced team will guide them through the application questions there and then, or schedule a suitable time.

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Financial Adviser or Intermediary business.

Please go to www.lifequote.co.uk for more details of the services we can provide.

Why partner with us?

We are experts in the Life Insurance market. We offer choice and flexibility in all areas from commercial terms, facilities, websites and administration services. Whether you are a Financial Adviser looking to improve your protection sales or have a client bank you want to offer life insurance to, Direct Life can help you maximise your income and reduce your administration costs. You may be thinking about changing your business model as a result of the RDR - we may be able to offer you some attractive support models for your Protection sales.